Nay a nordic nerd nor a nemesis to the novus-ordum; I merely am a noble nexus to a nomadic nous;
and I nominate no claim to be normal, neither notably nonpareil.
Nevertheless, notwithstanding the noxious nod of the nocturnal noir, my notions shall remain nubile;
and you can call me "N".
Catching Elephant is a theme by Andy Taylor
Promo done right - Nokia Lumia’s Indian lauch
Yesterday, I did a post about a promo that possibly went wrong - but there was simultaneously another promo going on on another side of the world; and by the looks of it, one that’s doing a very good job.
The promo in question - the launch of Nokia Lumia 800 in the Indian subcontinent. Clearly, Nokia was placing all their bets on a Windows-fuelled-refresh; and they had no intention of hiding the fact - in a previously unseen kind of lauch; Nokia India organized huge launch events at shopping-malls across the nation.
This was obviously appended with a “#SmallAmazings“ campaign on Nokia India’s Twitter page, and other fanfare all around. The idea was simple - Nokia can’t afford to go wrong with this one, and they were making sure that everyone get’s the word - in a country where Nokia still has a good amount of ground-support, this could actually be a promising move.
The bigger question is, will it pay off? On the buzz-side of things, it indeed did - #SmallAmazings was trending on Twitter India within an hour; and the launch indeed got enough coverage from newspapers and blogs of the country. Sales? That remains to be seen, but the fact is undeniable that the Lumia seem to hold a lot of promise.
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arshednabeel posted this
